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01Digital Brand Redesign

Complete Digital Brand Redesign— Soul Luxury

Client
Soul Luxury
Category
Digital Brand Redesign
Year
2022
Location
KSA - Türkiye - UAE

Rebuilding Soul Luxury into a premium digital furniture & décor brand.

Overview

Soul Luxury needed a digital presence that reflected the elegance, sophistication, and premium quality of its furniture and décor collections. The project focused on transforming the brand into a more modern, visually refined, and digitally aligned experience.

The Challenge

The existing brand presence lacked consistency across platforms and did not fully communicate the premium positioning of the business. We worked on refining the visual identity, content direction, and customer-facing digital experience.

The Approach

We approached the project through strategic visual refinement, luxury-focused content direction, and a cleaner digital presentation designed to strengthen perception, trust, and brand memorability.

Results
65%
Higher engagement
3x
Visual consistency
40%
Social reach growth
100%
Luxury repositioning

Stronger premium brand perception More cohesive visual identity across platforms Elevated social media presentation Improved customer-facing digital experience Clearer positioning within the luxury furniture & décor market Increased brand consistency and professionalism

Services Provided
  • Brand Strategy
  • Visual Identity
  • Social Media Management
  • Paid Social Ads
  • Content Production
Deliverables
  • Brand guidelines
  • Social media templates
  • 12-month content calendar
  • Paid ad creatives
  • Monthly reports
Next
Brand Identity + Corporate Design

Corporate identity

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